Kadient worked with the VP of Sales at a major software and services company, who wanted the structure, proper tools, and content accountability that would help his sales team and partners sell more productively.
Their product knowledge existed in many locations, and was often redundant, incomplete, or out of date, which created an endless loop of productivity and knowledge loss.
He wanted an environment that would help them define the content needed to differentiate their products, make assigned product experts accountable for content quality and refresh, and ensure proper presentation and legal review prior to publishing.
We’ve helped their sales reps and partners be more productive because they know where to go to get the right information and they’re spending less time searching and recreating content to support the sales cycle. They’ve improved the quality and accuracy of their selling content, which means sales people are better able to differentiate their products from competitors, and have more effective conversations with customers. They’ve reduced the risk of litigation by making sure all content submitted to customers has been legally approved.