The Challenges
Many companies struggle to get sales teams to use SFA/CRM solutions.

It is increasingly recognized that this is in large part because the true value of these systems accrues not to the sales team that enters all the data, but rather to the sales managers who are held accountable for the accuracy of forecasts.

Despite promises of improved productivity, it’s become clear that sales people are more encumbered by sales force automation systems than empowered by them.

Simply recognizing the problem doesn’t change the reality that for sales management, adoption of CRM/SFA tools is critical to being able to forecast well.

The trick, then, is making the use of these tools valuable for the sales team, so that use becomes habitual rather than a chore.

The Solution
Kadient is a solution aimed at helping sales people do their job well.

Unlike CRM/SFA tools, which ask sales to perform administrative work to benefit sales management, Kadient principally benefits sales people and other end users who need access to best selling tools, practices and content to do their job in winning business.

With the ability to embed Kadient resources within the CRM/SFA solution, Kadient makes the sales force automation system more than just a place for sales people to tell their managers what they’ve been doing.

Kadient turns the sales force automation solution into a valuable framework for receiving coaching, accessing a proven playbook for engaging with customers, accessing content and other tools needed to work their opportunities, and creating deliverables such as presentations and documents tailored to the specifics of a given opportunity.

Kadient even helps sales people keep the account history up to date, by attaching deliverables back to the opportunities and tracking use of Kadient resources in working a given opportunity.

The Benefits
Kadient helps sales people win more business. Combined with a CRM/SFA system, Kadient helps drive adoption of the overall sales infrastructure system, and provides a complementary set of capabilities that will deliver to your sales people the effectiveness gains that CRM/SFA alone has proven unable to provide.