Sales Playbooks and Sales Performance Analytics transform how companies enable sales
Nashua, NH, January 26, 2009 -- Kadient, the expert in sales enablement, today announced that it released two innovations that make it even easier for companies to guide their salespeople with the best practices, content, and coaching that are proven to be effective in winning sales engagements.
The Kadient on-demand sales enablement suite now includes Sales Playbooks and Sales Performance Analytics, which are delivered seamlessly within leading Sales Force Automation (SFA) systems such as Salesforce.com. Kadient’s three core capabilities now include:
Dynamic Sales Content –
The foundation of Kadient is a powerful sales content management engine that captures the sales tools and information that are proven to impact the key points in the sales cycle and ensures the messages that reach buyers are accurate, up-to-date, brand-compliant, and personalized.
Sales Playbooks – Sales Playbooks align sales activities, content, tools, and coaching with the customer’s buying cycle, so the salesperson knows what to do, how to do it, and when to do it. Sales Playbooks can be developed for any recurring selling situation where one wants to drive repeatable behavior. They consist of a series of plays based on what’s proven to work in previous sales engagements.
Sales Performance Analytics – Powerful analytics give sales and marketing leaders new visibility into what their salespeople are doing to work their deals. Reports and dashboards enable them to identify best practices of top-performing salespeople, improve the accuracy of sales forecasts, find the choke points in a sales process, facilitate one-on-one sales coaching sessions, and measure the impact that sales tools are having on winning deals.
“Today it’s more important than ever that salespeople are prepared for every interaction with buyers,“ says Kadient CEO, Brian Zanghi. “Salespeople have been underserved by technology that actually helps them sell. With the addition of these two new capabilities, Kadient makes a significant and immediate impact on the productivity of a sales organization.”
“Kadient continues to raise the bar when it comes to improving sales performance. We’ve already found their content management solution to be incredibly valuable. We believe our experience will be the same when we roll out sales playbooks and the accompanying analytics to our salespeople,” said Kelli Stephenson, Experian’s VP of Sales Effectiveness and a Kadient customer. “We are creating playbooks that effectively guide sales reps through the optimal sales process for their product lines and expect that the result will be faster ramp up time for new reps and all around higher productivity.”
“Our research shows that from a selling standpoint, what worked in 2008 will not work in 2009,” says Lee Levitt, Director of the Sales Advisory Practice for IDC. “An implementation of a guided selling methodology like Kadient’s sales playbooks can direct salespeople to the ‘right’ topics and conversations that resonate with buyers today, potentially turning ‘C’ players into ‘B’ players and making the ‘B’ players even better. Effective enablement of the sales team is what will help companies win in 2009.”
About Kadient
Kadient helps companies improve sales performance by arming their salespeople with the content, messages, and strategies they need to win at every stage of the customer’s buying cycle. Kadient is the only on-demand sales enablement platform that combines Dynamic Sales Content, Sales Playbooks, and Sales Performance Analytics with proven best practices. The result is shorter sales cycles, faster ramp up, and increased sales productivity. To experience Kadient, go to www.kadient.com.
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Contact:
Amy Black
Sr. Marketing Communications Manager
Kadient
603-249-1405
ablack@kadient.com