Strategies Focus on Helping Proposal Professionals Influence and Achieve Sales and Marketing Effectiveness
NASHUA, N.H. – May 21, 2007 – Pragmatech Software, the worldwide leader in on-demand sales knowledge solutions that improve sales performance, today announced the company will deliver a featured presentation and exhibit at the Association of Proposal Management Professionals (APMP) International Conference. The event will be held May 29 – June 1, 2007 in Savannah, GA.
Kym Harrington, head of Pragmatech’s Corporate Sales Department, will deliver a presentation entitled, “Turning Sales Knowledge Into Sales Results.” This session will provide a roadmap to help proposal professionals become “agents of change” within their organizations, empowering these individuals to directly impact sales results. By capturing and sharing the valuable knowledge used during the RFP process, proposal professionals can extend their influence to increase the productivity and performance of other sales and marketing team members. Pragmatech’s sales knowledge solutions incorporate on-demand, Web-based technologies through which sales reps can easily access and personalize information for customers at all stages of the buying cycle, resulting in increased win rates and improved sales team productivity
“Proposal professionals hold a valuable corporate asset that is typically used to advance the sales process and then not referenced again until the next RFP comes through the door,” said Pragmatech CEO, Brian Zanghi. “We find that organizations that use established and proven content that is also shared throughout the company have more effective and efficient communications with customers and experience a measurable increase in sales win rates.”
To help proposal professionals explore how they can be “agents of change” and influence the sales performance of others throughout the organization, Pragmatech offers a white paper available at www.pragmatech.com/info/agentofchange. For more information on the APMP International Conference, visit http://www.apmp.org.
About Pragmatech
Pragmatech is the worldwide leader in on-demand sales knowledge solutions that improve sales performance at every step of the customer buying cycle. Pragmatech’s on-demand sales knowledge service starts for as little as $15 per month, per sales rep. It improves sales rep performance and productivity by sharing sales best practices, making time-consuming selling tasks easy, and providing quick access to the on-demand creation of personalized selling materials such as presentations, documents and proposals. Industry-leading organizations including Deutsche Bank, Experian, FileNet, and BlueCross BlueShield are among Pragmatech’s 1,100 active customers. Pragmatech can be found on the Web at www.pragmatech.com.
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