Recipients from Experian, Deutsche Bank, and CONEXIS Have Advanced Their Careers by Demonstrating Impact on Sales Performance
NASHUA, N.H. – October 25, 2007 – Kadient, Inc. today announced three recipients of the Enlightened Leaders Award, which recognizes individuals who have demonstrated leadership in their efforts to positively impact sales performance. The awards were presented last week at Kadient’s annual customer conference in Orlando, Florida.
“These three individuals are being recognized for going beyond the traditional boundaries of their roles, and embracing the opportunity to positively impact sales,” said Brian Zanghi, President and CEO of Kadient, who presented the awards. “They have raised their profiles within their companies and within the community of proposal and sales enablement professionals, and are setting a great example for anyone who wants to advance their career by expanding the contribution they make to sales effectiveness.”
Kelli Stephenson from Experian has impacted her company’s sales performance by empowering the field sales force with quicker and better access to the information they need to sell effectively. After leading the selection and implementation of Kadient’s solutions in mid-2005, she started with a limited-scale deployment in the United States. Since then, Experian has seen dramatic growth in adoption as sales managers from different business units hear the success stories and reach out to Kelli to request access to the application for their sales people. The information collected through Kadient’s reporting features have helped Kelli provide valuable insight to Experian’s sales management, enabling them to fine-tune their selling practices for increased success. Recently, Kelli has been promoted to Vice President within Experian, recognizing the leadership she is bringing to her company.
Dominick Della Penna from Deutsche Bank has played a major role in elevating the importance of his company’s sales support office in the US. When he joined the team, they were a central resource for creating RFP responses and proposals on behalf of the sales organization. Dominick spearheaded the effort to provide better field-level support by partnering with the sales team to understand their content needs, and leading an initiative to provide sales people with direct access to the content, messages and strategies they need to win deals. Beyond expanding their library of selling information, he has impacted the sales process by making sure the sales team can be responsive to their customers while ensuring the consistency and accuracy of the messages. He has also worked closely with his counterparts around the world to ensure that global processes are harmonized.
Barbara Esmedina, communications manager at CONEXIS, is a seasoned business development executive whose dedication to her profession has not only made her a top performer within her company, but has also elevated her as a guiding light in the community of proposal professionals. She is a regular contributor to Kadient’s discussion forums, where she shares her views on topics ranging from best practices for proposal writing to professional development and career advancement for proposal team members. She is truly a champion for the profession, as evidenced by her salary surveys that help legitimize the work of proposal and business development professionals and give them a resource to use to justify their contribution to the sales organization.
Anyone interested in taking a tour or test driving inciteKnowledge can go to www.kadient.com and click on “Free Trial” to start a 14-day trial. During the trial, a coach helps users import several examples of their own selling content and guides them through activities that allow key stakeholders from sales operations, sales, and marketing to experience how inciteKnowledge can solve their specific needs.
About Kadient
Kadient helps companies arm sales people with the knowledge, messages, and strategies they need to have intelligent, persuasive interactions with prospects. As a result, sales reps accelerate buying cycles, win more deals, and achieve quota, while marketing teams deliver more value to sales and have measurable impacts on revenue. Industry-leading organizations including Experian, FileNet, and BlueCross BlueShield are among Kadient’s 1,100 customers. To take a test drive, go to www.kadient.com and click on “Free Trial.”
Contact:
Jeff Ernst
Vice President of Marketing
603-249-1419
jernst@kadient.com