Panel Focuses on Emerging “Enterprise 2.0” Companies and Technologies
NASHUA, N.H. – November 27, 2007 – Kadient, Inc. today announced that CEO Brian Zanghi is participating in a panel discussion at the 10th Annual MIT Venture Capital Conference on November 30th at the Westin Copley Place in Boston. The session, entitled Disrupting the Enterprise: From Early Adopters to a Repeatable Business Model, focuses on the challenges and opportunities for emerging "Enterprise 2.0" companies that are introducing innovative “Web 2.0” technologies to the enterprise.
Kadient’s inciteKnowledge is a leading example of what is rapidly being called a “Sales 2.0” application. It is a collaborative, on-demand sales enablement platform that gives sales people the information and guidance they need, specific to the opportunities they are managing and the people they are selling to, at every stage of a customer’s buying process. Zanghi will be discussing market dynamics that are leading to the rapid adoption of inciteKnowledge.
The conference is organized by the MIT Venture Capital & Private Equity Club, and brings together entrepreneurs and venture capitalists to discuss current pressures and opportunities for early ventures.
Anyone interested in taking a tour or test driving inciteKnowledge can go to www.kadient.com and click on “Free Trial” to start a 14-day trial. During the trial, a coach helps users import several examples of their own selling content and guides them through activities that allow key stakeholders from sales operations, sales, and marketing to experience how inciteKnowledge can help them improve sales effectiveness.
About Kadient
Kadient helps companies arm sales people with the knowledge, messages, and strategies they need to have intelligent, persuasive interactions with prospects. As a result, sales reps accelerate buying cycles, win more deals, and achieve quota, while marketing teams deliver more value to sales and have measurable impacts on revenue. Industry-leading organizations including Experian, FileNet, and BlueCross BlueShield are among Kadient’s 1,100 customers. To take a test drive, go to www.kadient.com and click on “Free Trial.”
Contact:
Jeff Ernst
Vice President of Marketing
603-249-1419
jernst@kadient.com