Featuring Bob Schmonsees
October 31, 2007

This webinar will identify the single most important reason that companies struggle with the transition from products to solutions. It will also describe a simple new process called Value Mapping that, within a matter of days, can institutionalize the core principles of a solution strategy throughout Marketing and Sales and put the transformation on a solid foundation.

During this webinar, Bob will cover:

• Why communicating value & differentiation is so difficult.
• Why an “event” approach is doomed to failure.
• How to institutionalize your company’s Value DNA.
• How to enable the two key conversations and five customer questions sales people must be able to answer.

View the Recorded Webinar...
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12-minute executive overview video...