Featuring Leslie Talbot, G2G Sales Communications
November 14, 2007

According to CSO Insights, less than half of firms surveyed are satisfied with their ability to generate and maintain sales-effective customer success stories. Yet senior decision makers consistently cite these tools as vital to their buying decisions, and salespeople continue to demand more and better examples to support their sales efforts. During this webinar, dive into the ins and outs of case studies, abstracts, and testimonials – and learn how to organize and optimize your success story library within your sales knowledge system.

During the session, you'll learn:

• Success Story Essentials: Using quotes and summaries to create sales-effective case studies.
• Finding Your Subjects: Teaming with sales to create a success story program in which they will clamor to participate.
• Interview Techniques: Extracting the most information from your interview subjects in the least amount of time.
• Write-up Tips and Tricks: Finding the “story” within your story.
• Reviews and Approvals: Streamlining the approval process to get your success stories into the field faster

Following the webinar, participants will receive a sample case study, plus a worksheet and list of suggested interview questions to get you started on your own success story library.

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