CSO Insights Report - Optimizing Sales Performance: The Increasing Need for Situational Coaching
In today’s world of collapsing product life cycles, creating a sustainable competitive advantage based on your product or service is becoming increasingly difficult. Competitors today can catch up on features and functions in the blink of an eye. So if you can no longer look to “what” you sell to be your competitive advantage in the marketplace, where can you turn? CSO Insights’ recent research has shown that “how” you sell has become the new competitive battleground.
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SiriusDecisions Vendor Profile - Kadient
This vendor profile gives you insight into how Kadient's sales readiness platform can benefit your entire sales organization.
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SiriusDecisions Research Brief - Sales Playbooks: A Rep's Edge
This research brief by Sirius Decisions gives you insight into the development and implementation of Sales Playbooks.
- Playbooks give sales organizations the information and resources they need when they need it
- Sales people are prepared with more relevant information to their buyers at the appropriate point within the sales cycle,
- Resources have more of an impact as they are customized to the buyer but have a consistent message around value propositions.
Sirius Decisions provides research and advisory services focused on the operational intelligence sales and marketing executives need to maximize top line growth.
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D+ : Faint Praise From Sales Representatives for Their Internal Systems
Research Report by Beagle Research Group, LLC
Kadient and Beagle Research Group have teamed up to research issues of interest to Kadient’s community of sales and marketing professionals, and make actionable recommendations on how they can improve the effectiveness of their sales teams. In this latest report, Beagle Research Group surveyed more then 100 sales professionals about their satisfaction with the sales tools at their disposal.
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Solving the PowerPoint Conundrum
An eBook by Bob Schmonsees
The use of PowerPoint for all forms of business communications has increased exponentially. This enormous growth of PowerPoint, coupled with its ease of modification, has caused both the volume of the sanctioned or approved PowerPoint presentations as well as the total volume of PowerPoint slides in an enterprise to grow at a chaotic and unrestrained pace.
This hyper-growth has created a significant PowerPoint management problem for many marketing and sales organizations, and this problem, while pervasive and potentially costly, is not fully understood or appreciated by many of senior executives.
The good news is that with today’s web-based presentation management systems, a solution is well within the reach of any size company. This eBook, written by Escaping The Black Hole author Bob Schmonsees, outlines the current challenges and offers suggestions for how companies can get PowerPoint under control
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Aberdeen Sales Effectiveness Report
Sales Effectiveness: Getting Sales Back to Selling
Research report by Aberdeen Group, A Harte-Hanks Company
The pressures of longer sales cycles and declining sales productivity are forcing Best-in-Class companies to streamline and automate how sales information is processed and the mechanics by which deals get done. In June 2007, Aberdeen surveyed over 200 companies to identify the strategies, capabilities and enablers that Best-in-Class companies use to improve sales effectiveness and productivity. The research reveals that leading companies have focused on both the sales management process, as well as tools designed for the
individual sales representative, to increase the ability of their sales organizations to hit quotas and ultimately remain competitive.
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2007 Sales Performance Optimization Report
Research report by CSO Insights
Learn how leading sales organizations are raising the bar for sales effectiveness in the 2007 CSO Insights Sales Performance Optimization Survey. This complimentary resource has a $295 value!
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