BJ Lownie of Strategic Proposals to discuss how companies can take their proposal function from tactical to strategic
NASHUA, N.H. – February 19, 2008 – To have the maximum impact on win rates, a company's proposal support function must operate as a strategic component of the overall selling process. For it to be strategic, it must be seen and treated as a highly valued resource, properly positioned within the organization, staffed with professionals who are passionate about their work of creating winning sales proposals, and appropriately equipped and supported.
BJ Lownie, Director of Strategic Proposals, will share his experiences of developing proposal support functions and taking them from back-office, under-valued resources to being a truly strategic function within the organization and the selling process as part of the Kadient Sales Effectiveness webinar series on February 20, 2008 from 1-2 PM Eastern Time. He’ll discuss how to recruit and motivate proposal professionals, design an optimal infrastructure, best train and mentor a proposal team, and plan for capacity and workload.
With Kadient, sales and marketing teams identify the sales knowledge, insights and practices that are proven to be most effective, organize this information, make sure it’s compliant and put it into a framework that helps them continually improve it. Sales people can easily access this information, assemble personalized selling materials, and get coaching on what actions they should take to advance an opportunity.
The session will be moderated by Allyson Pelletier, Senior Product Manager at Kadient, who is responsible for the company's inciteKnowledge sales enablement solution, which includes proposal software that supports proposal and bid teams' day-to-day activities. Anyone interested in attending the webinar may register on the Kadient website, www.kadient.com.
About Kadient
Kadient helps companies arm their sales people with the content, messages, and strategies they need to win at every stage of the customer’s buying cycle. Using Kadient’s on-demand sales knowledge application, sales people stand out from the crowd, win more deals, and achieve quota, while marketing teams deliver more value to sales and have measurable impacts on revenue. Industry-leading organizations including Experian, FileNet, and BlueCross BlueShield are among Kadient’s 1,100 customers. To take a test drive, go to www.kadient.com and click on “Free Trial.”
Contact:
Jeff Ernst
Vice President of Marketing
603-249-1419
jernst@kadient.com