NASHUA, N.H. – August 21, 2008 – Kadient has been recognized by CRM magazine as a 2008 Market Leader in the category of Sales Force Automation (SFA) for the second year in a row.
Most companies implement SFA with the goal of increasing revenue, then they struggle to get sales people to adopt it, because sales reps receive less value from SFA than they put in. While traditional SFA is absolutely necessary for sales managers to track pipelines and create forecasts, these systems were not built to give salespeople guidance on how to sell better. Kadient’s selection is further recognition that sales knowledge and sales coaching are critical components of a sales automation platform for driving improved sales performance.
This point was echoed by Rob Bois, research director at AMR Research, in the September 2008 issue of CRM magazine, which announced the awards. “Kadient’s done a good job modeling the actual sales process, and driving value to reps, rather than sales managers, and achieves very high user adoption rates as a result.”
Kadient’s on-demand sales knowledge and coaching application is fully integrated with Salesforce.com, another one of the winners in the SFA category. The combined solution allows companies to manage both the “what” and the “how” of selling.
“This award makes a significant statement about the redefinition of SFA. Data capture is not enough,” said Brian Zanghi, President and CEO of Kadient. “The market is underserved by technologies that help sales people perform better every day. We’re honored that CRM magazine has recognized this trend and has selected Kadient for this prestigious award.“
The 2008 CRM Market Leader awards recognize the top five vendors in ten categories spanning the CRM industry. Winners are selected based on overall revenue, revenue growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality and company direction.
About Kadient
Kadient helps companies improve sales performance by arming their sales people with the content, messages, and strategies they need to win at every stage of the customer’s buying cycle. Using Kadient’s on-demand sales knowledge application, sales people can sell on value, stand out from the crowd, and accelerate sales cycles, while marketing teams gain more control and consistency in the messages delivered to the marketplace and have greater impact on revenue. To take a test drive, go to www.Kadient.com and click on “Experience It.”.
Contact:
Jeff Ernst
Vice President of Marketing
603-249-1419
jernst@kadient.com