Michael Bosworth of CustomerCentric Selling® and Jeff Ernst of Kadient to discuss how to align sales messaging with the customer’s buying cycle
NASHUA, N.H. – January 29, 2008 – In today's multi-tasking world, enterprise sales people are just-in-time, opportunity-specific learners. The traditional ways of creating and delivering sales messages, where marketing develops materials from a 50,000 foot perspective and throws them "over the wall" to sales, do not enable sales people to have effective conversations with buyers. Instead, sales people need just-in-time sales coaching and messaging specific to the opportunity they're working right now.
CustomerCentric Selling® co-founder and co-author Michael Bosworth and Jeff Ernst, VP of Marketing at Kadient, will share their thoughts and ideas on defining and integrating just-in-time, opportunity-specific messaging into the sales process during the Kadient Sales Effectiveness webinar on February 6, 2008 from 1-2pm Eastern Time.
Michael Bosworth and Jeff Ernst will highlight how to align the sales process with the customer's buying process, how to identify the buyer's needs at each stage, what the sales messaging needs of the seller at each stage are, and how technology can help deliver just-in-time sales coaching and customer-centric messaging to your sales people.
Anyone interested in attending the webinar may register on the Kadient website, www.kadient.com.
About Kadient
Kadient helps companies arm their sales people with the content, messages, and strategies they need to win at every stage of the customer’s buying cycle. Using Kadient’s on-demand sales knowledge application, sales people stand out from the crowd, win more deals, and achieve quota, while marketing teams deliver more value to sales and have measurable impacts on revenue. Industry-leading organizations including Experian, FileNet, and BlueCross BlueShield are among Kadient’s 1,100 customers. To take a test drive, go to www.kadient.com and click on “Free Trial.”
Contact:
Jeff Ernst
Vice President of Marketing
603-249-1419
jernst@kadient.com