Report highlights innovation in SFA market spurred by pressure to improve sales performance

NASHUA, N.H. – January 7, 2008 – Kadient, Inc., today announced that Forrester Research has included Kadient in its November 2007 report “Fifteen Vendors to Bridge Your SFA Gaps.” The report mentions that the combination of sales pressures and current automation gaps has led to more innovation in the SFA market, and highlights Kadient as one of 15 promising software companies to fill the SFA gaps.

Forrester analyst Peter Marston mentions in the report that “Kadient's solutions center on enabling sales reps to be more effective in their roles by providing them with easy, centralized access to documents, related sales materials, and coaching to have more intelligent interactions with buyers at every stage of the buying cycle. Through its on-premises products and on-demand services, users can easily post and locate relevant sales collateral and collaborate with other sales reps, thereby making customized documentation creation, such as proposals, presentations, or contracts a breeze. Marketing and sales managers can track what the best sales reps are doing to win deals, and use that intelligence to create repeatable playbooks that all reps can follow.”

“The findings in the Forrester report align with what we hear from our customers, who deploy Kadient’s inciteKnowledge application in combination with their SFA platform,” said Jeff Ernst, Vice President of Marketing at Kadient. “They recognize that their SFA systems are great for capturing opportunity data from sales people, but don’t help them arm their sales people with the knowledge and coaching they need to win at every stage of the sales cycle, so they turn to Kadient to fill that gap.”

Anyone interested in taking a tour or test driving inciteKnowledge can go to www.kadient.com and click on “Free Trial” to start a 14-day trial.

About Kadient
Kadient helps companies arm sales people with the knowledge, messages, and strategies they need to have intelligent, persuasive interactions with prospects. As a result, sales reps accelerate buying cycles, win more deals, and achieve quota, while marketing teams deliver more value to sales and have measurable impacts on revenue. Industry-leading organizations including Experian, FileNet, and BlueCross BlueShield are among Kadient’s 1,100 customers. To take a test drive, go to www.kadient.com and click on “Free Trial.”

Contact:
Jeff Ernst
Vice President of Marketing
603-249-1419
jernst@kadient.com