Marketplace Momentum and Customer Adoption Highlight Importance of Content to Sales Effectiveness

NASHUA, N.H. – November 29, 2007 – Kadient, Inc., today announced that more than 20 organizations selected the company's inciteKnowledge sales knowledge solution in the third quarter. This represents a 50% increase in the total number of companies on the platform, the first module of which was launched in July 2006 with additional modules made available in June 2007. Industry leaders such as Experian and Fifth Third Bank were among those subscribing to the on-demand service.

inciteKnowledge helps reps access the latest selling content and strategies, and encourages them to share their perspectives on how it can be improved or share what's working with their peers. This feedback loop from the front lines back into marketing develops the collective wisdom about what selling practices and messages are most effective in closing deals.

"The rapid acceptance of inciteKnowledge in sales organizations with complex selling processes illustrates Sales and Marketing executives' commitments to truly enabling their reps to sell better," said Brian Zanghi, President & CEO, Kadient. "Furthermore, the marketplace is recognizing the importance of selling content as a necessary and important complement to lead and opportunity information captured in traditional CRM and SFA systems. The recent announcements of new modules for managing unstructured information by Salesforce.com and Oracle further validates that content is a vital part of enabling reps to sell smarter and sell more, which is where Kadient has been focused since inception."

Contributing to the momentum was the presence of nearly 200 sales, marketing, and proposal professionals at the Kadient Annual User Conference, which was held in October at the Gaylord Palms Resort in Orlando, Florida. At the request of the attendees, many sessions from the Conference are available as online webinars, including those by presentation guru Andy Bounds, proposal expert BJ Lownie, and customers such as Connie Sanford of Kforce Professional Staffing. Visit www.kadient.com and click "News & Events" to learn more or to register for a free session.

About Kadient
Kadient helps companies arm sales people with the knowledge, messages, and strategies they need to have intelligent, persuasive interactions with prospects. As a result, sales reps accelerate buying cycles, win more deals, and achieve quota, while marketing teams deliver more value to sales and have measurable impacts on revenue. Industry-leading organizations including Experian, FileNet, and BlueCross BlueShield are among Kadient’s 1,100 customers. To take a test drive, go to www.kadient.com and click on “Free Trial.”

Contact:
Jeff Ernst
Vice President of Marketing
603-249-1419
jernst@kadient.com