Pragmatech among industry leaders underwriting research on what best-in-class companies are doing to get sales back to selling

NASHUA, N.H. – August 2, 2007 – Pragmatech Software, the worldwide leader in on-demand sales knowledge solutions that improve sales performance, announced its support of the findings of a recent report issued by Aberdeen, a Harte-Hanks Company (NYSE: HHS), entitled Sales Effectiveness: Getting Sales Back to Selling. The recommendations in the report are based on a recent survey of what best-in-class (BIC) companies are doing to improve sales performance.

The report cites that the pressures of longer sales cycles and declining sales productivity are forcing companies to streamline and automate how sales information is processed and the mechanics by which deals get done. Best-in-class sales organizations focus on increasing sales representatives’ use of information by improving knowledge of products and customers, and deploying sales processes to help sales representatives leverage that information. To increase sales effectiveness, the report recommends that companies should invest in a standardized approach to sales collateral and proposal management, and develop and invest in a knowledge-based sales culture.

83% of the BIC have future plans to implement sales knowledge management solutions, whereas only 58% of the Average has made this commitment. 90% of the BIC are planning on implementing a forum for sales people to share insights and lessons learned (contrasted to 74% of the Average).

Pragmatech was among several sales industry leaders, including Factiva, Firepond, and GoldMine, to underwrite the survey. Go to www.inciteknowledge.com and click on Sales Effectiveness: Get Sales Selling to get a copy of the full report.

In June 2007, Pragmatech introduced inciteKnowledge, an on-demand solution that allows sales and marketing teams to discover the most effective sales knowledge, insights and practices, and put it in the hands of salespeople so they can more easily manage and accelerate prospects through a buying cycle. Anyone interested in test driving inciteKnowledge can go to www.inciteKnowledge.com and click on “Try it for free.”

About Pragmatech

Pragmatech is the worldwide leader in on-demand sales knowledge solutions. Our inciteKnowledge application improves the performance and productivity of salespeople at every stage of the customer buying cycle, and lets marketing teams have a measurable impact on revenue. For as little as $15 per salesperson per month, sales and marketing teams can share sales best practices, make time-consuming selling tasks easy, and create personalized selling materials such as presentations, documents and proposals. Industry-leading organizations including Experian, FileNet, and BlueCross BlueShield are among Pragmatech’s 1,100 customers. To learn more about inciteKnowledge, visit www.inciteknowledge.com.

Contact: Jeff Ernst
Vice President of Marketing
Pragmatech Software, Inc.
(603)-249-1419
jernst@pragmatech.com