New Organization Led by Seasoned Management Team Delivers Sales Support, Product Training and Consulting for RFP and Proposal Automation Offerings

NASHUA, N.H. – July 24, 2007 – Pragmatech Software, the worldwide leader in on-demand sales knowledge solutions that improve sales performance, has announced the formation of Pragmatech North America, a new business entity focused on providing a superior level of service and support to existing and new customers of Pragmatech’s Request For Proposal (RFP) and proposal automation solutions. Pragmatech North America develops, sells and supports all of Pragmatech’s RFP and proposal automation products, including the RFP Machine, RFP Express, the Proposal Automation Suite, and Proposal Express. The unit also provides complete training and consulting services.

Kym Harrington, previously the executive in charge of Pragmatech’s Corporate Sales organization, leads the new entity. Harrington is a highly successful technology sales executive with more than 15 years experience. At Pragmatech, she led her team to five consecutive years of growth, increasing the customer base from 350 to 1,100 companies. The management team of Pragmatech North America is comprised of experienced Pragmatech employees who have been with the company for an average of six years, including Lisa Plourde, formerly head of Pragmatech's Educational Services organization; Scott Smith, who developed and managed the educational services team in the United Kingdom; Elizabeth Goonan, a seasoned sales executive; Matthew Desmarais, business development manager; and Jeanne Schulze, marketing manager.

“We recognize the strategic importance of the information captured during the RFP/proposal phase of the sales process and Pragmatech’s market-proven RFP and proposal automation solutions allow organizations to more effectively manage and use the content throughout the entire sales cycle,” notes Harrington. “Today more than ever before, proposal professionals must harness and use a variety of content from a wide range of sources to create effective proposals and RFPs. Pragmatech North America is dedicated to providing the capabilities and services our customers need to do that successfully.”

Greg Sutton, Director of Affiliate Relations at Florida Combined Life, a Blue Cross Blue Shield of Florida affiliate, is one of many Pragmatech customers who have long-standing relationships with the members of the Pragmatech North America team. “We have worked with Kym Harrington and her team for over 6 years,” says Sutton. “We are thrilled with this direction and the increased focus on service and support from Pragmatech North America. Pragmatech's solutions have enabled us to effectively manage the ever-increasing volume of RFP requests in the health and ancillary markets while increasing sales and win rates through RFP and Proposal Automation.”

“We created Pragmatech North America because we recognize the importance and unique needs of our RFP and proposal automation customers,” says Pragmatech CEO Brian Zanghi. “Pragmatech supports both our premise-based RFP and Proposal Automation products and our new inciteKnowledge product, offered in the Software as a Service (SaaS) model. Kym and her team will ensure that our products continue to provide the superior performance and capabilities our customers have come to expect from Pragmatech, along with the highest level of customer support and service.”

In June 2007, Pragmatech introduced inciteKnowledge, an on-demand solution that allows sales and marketing teams to discover the most effective sales knowledge, insights and practices, and put it in the hands of salespeople so they can more easily manage and accelerate prospects through a buying cycle. Pragmatech RFP and Proposal Automation customers, and anyone else interested in test driving inciteKnowledge, can go to www.inciteKnowledge.com and click on “Try it for free.” During the trial process, users can import several examples of their company’s selling content so that key stakeholders from sales operations, sales, and marketing can experience how easy it is to use inciteKnowledge to deliver high quality customer interactions.

About Pragmatech

Pragmatech is the worldwide leader in on-demand sales knowledge solutions. Our inciteKnowledge application improves the performance and productivity of salespeople at every stage of the customer buying cycle, and lets marketing teams have a measurable impact on revenue. For as little as $15 per salesperson per month, sales and marketing teams can share sales best practices, make time-consuming selling tasks easy, and create personalized selling materials such as presentations, documents and proposals. Industry-leading organizations including Deutsche Bank, Experian, FileNet, and BlueCross BlueShield are among Pragmatech’s 1,100 customers. To learn more about inciteKnowledge, visit www.inciteknowledge.com.

All company and product names appearing herein are registered trademarks or trademarks of their respective holders.

Contact: Jeff Ernst
Vice President of Marketing
Pragmatech Software, Inc.
(603)-249-1419
jernst@pragmatech.com