Pragmatech among sales industry leaders sponsoring 13th annual CSO survey, which summarizes performance trend data and offers remedies for mounting challenges

NASHUA, N.H. – March 21, 2007 – Pragmatech Software, the worldwide leader in on-demand sales knowledge solutions that improve sales performance, today announced its endorsement of the recommendations included in the 13th annual CSO Insights survey of sales performance trends. CSO Insights found that key performance metrics – such as quota attainment, forecast accuracy, and new sales rep ramp-up times – have continued to decline over the last several years. The report also highlights organizations that are addressing these challenges through what CSO Insights refers to as "Sales Workstyle 2.0" – a best practice blend of people, processes, technology, and knowledge.

"It is clear that we need to start adopting 'Sales Workstyle 2.0' – a fundamentally new, more effective way of selling," said Jim Dickie, managing partner of CSO Insights. "How you sell is becoming more important than what you sell. We also see that enlightened sales organizations are finding ways to combine best practice process, technology, and sales knowledge in ways that can better create and sustain competitive advantage."

Pragmatech, with its on-demand sales knowledge solution, helps companies improve overall sales performance and productivity by making sure that sales reps have precisely the right materials for the right prospects at the right time in the selling cycle. CSO Insights studies have found that companies with proven sales knowledge systems report significantly better results than the majority of companies surveyed.

"Overall, the survey illustrates that sales performance heading into 2006 was sub par, and over the past year it has declined once again," notes Pragmatech CEO Brian Zanghi. "The good news is that companies adopting a best practice combination of process, technology, and knowledge are seeing positive results. With Pragmatech's on-demand solution, sales organizations can effectively meet the challenges described in this year's survey. We are providing companies with a cost-effective path to improving the performance of their sales reps in less than 30 days."

Pragmatech was among several sales industry leaders, including Accenture, salesforce.com, WebEx,and others to sponsor the annual survey. To obtain a copy of the CSO Insights 2007 Sales Optimization Survey, visit www.pragmatech.com/info/goals.