How many of you have heard of "Sales 2.0?"  We've been watching the movement to applying Web 2.0 techniques and technologies to the challenge of sales enablement for some time, and in fact consider ourselves to be part of the Sales 2.0 movement.  In summary, we view Sales 2.0 in the following ways:

• It's about enabling the sales force to share ideas, experiences and insight with one another and with the teams that enable the sales force.
• It's about allowing the sales force to share tools and content with one another, as part of the overall field enablement experience.
• It's about connecting people that know something with people that need that knowledge for a given selling situation.
• It's about capturing the tribal wisdom that exists in the sales community and making it easy for everyone to benefit from that wisdom.

As always, there's more to it than this, but this isn't a bad start to the conversation.  These things translate to Kadient's solutions in many ways, including things like the following:

1. Letting sales people rate content in the system
2. Letting sales add their comments and thoughts to content in the system, so that others can benefit from that insight
3. Allowing sales to upload presentations, documents and other tools into the system, so that everyone can access it
4. Providing for collaborative conversations about competitors, customer stories and other aspects of sales knowledge that aren't about some kind of a file (like a PPT or PDF)

As we've adopted and continue to adopt these notions in inciteKnowledge, we're interested in what you think.  So to make this a conversation, I'd ask you to consider a few things, and would value your input:

1. What limits would you put on this kind of participation by your field force?
2. How do you feel about feedback and comments?
3. How do you feel about contribution of content and other sales knowledge from the field?
4. How much do you think your field force would actually participate?
5. How can you and do you encourage or incent them to participate?
6. What's missing in all of this?

Thank you for your thoughts!

John Ellsworth
Director, Product Management
Kadient